Privacy Policy

1. Introduction

RupeeLens ("we", "us", or "our") operates a financial product comparison platform. This Privacy Policy explains how we collect, use, store, and protect your personal data when you access or use our website and services (collectively, the "Platform").

By using the Platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described here, please do not use the Platform.

2. Data We Collect

We may collect the following categories of information:

a) Information You Provide

• Account information — Name, email address, and phone number when you create an account.
• Comparison inputs — Filters, preferences, and criteria you enter when using our comparison tools (e.g., desired loan amount, preferred card category, income range).
• Contact information — Details you provide when you reach out to us via email or contact forms.

b) Information Collected Automatically

• Device and browser information — IP address, browser type and version, operating system, device type, and screen resolution.
• Usage data — Pages visited, features used, comparison queries, time spent on the Platform, referral URLs, and click patterns.
• Location data — Approximate geographic location derived from your IP address.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Platform. These include:

• Essential cookies — Required for the Platform to function properly (e.g., session management, authentication).
• Analytics cookies — Help us understand how users interact with the Platform so we can improve our services (e.g., Google Analytics).
• Preference cookies — Remember your settings and preferences for a personalised experience.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Platform.

4. How We Use Your Data

We use the data we collect for the following purposes:

• To provide and operate the comparison tools and Platform features.
• To display relevant product comparisons based on the criteria you provide.
• To improve the Platform's performance, usability, and content.
• To communicate with you regarding your account, enquiries, or updates to our policies.
• To detect, prevent, and address technical issues, fraud, or security threats.
• To comply with legal obligations and regulatory requirements.

5. Third-Party Data Sharing

We do not sell your personal data. We may share limited data with third parties only in the following circumstances:

• Service providers — Trusted vendors who assist us in operating the Platform (e.g., hosting, analytics, email delivery). These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• Legal requirements — When required by law, regulation, legal process, or governmental request.
• Business transfers — In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction. You will be notified of any such change.
• With your consent — When you explicitly opt in to sharing your data with a specific financial institution (e.g., when clicking through to a product application page).

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Specifically:

• Account data — Retained while your account is active and for up to 12 months after account deletion, unless a longer retention period is required by law.
• Usage and analytics data — Retained in aggregated, anonymised form for up to 24 months for platform improvement purposes.
• Communication records — Retained for up to 36 months for dispute resolution and compliance purposes.

After the retention period expires, data is securely deleted or anonymised so that it can no longer be associated with you.

7. Digital Personal Data Protection Act, 2023

RupeeLens is committed to complying with the Digital Personal Data Protection Act, 2023 (DPDP Act) and any rules notified thereunder. In accordance with the DPDP Act:

• We process personal data only for lawful purposes and with valid consent where required.
• We collect only the data that is necessary for providing our comparison services.
• We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction.
• We provide mechanisms for you to exercise your rights as a Data Principal, including the right to access, correction, and erasure of your personal data.
• We do not process personal data of children without verifiable parental consent, where applicable.
• In the event of a personal data breach, we will notify the Data Protection Board of India and affected individuals as required by the Act.

8. Your Rights

As a user of the Platform, you have the following rights regarding your personal data:

• Right to access — You may request a summary of the personal data we hold about you and how it is being processed.
• Right to correction — You may request that we correct or update any inaccurate or incomplete personal data.
• Right to erasure — You may request the deletion of your personal data, subject to applicable legal retention requirements.
• Right to withdraw consent — Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
• Right to grievance redressal — You may raise concerns or complaints about our data processing practices, and we will address them promptly.

9. Data Security

We implement reasonable technical and organisational security measures to protect your personal data, including encryption of data in transit (TLS/SSL), secure storage practices, access controls, and regular security assessments.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on the Platform.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your data.

11. Contact for Data Requests

To exercise any of your rights, raise a data-related concern, or make a request regarding your personal data, please contact us at:

We will respond to your request within 30 days, or such other period as prescribed under applicable law.